aiYear: 2026Client: Lexis Legal Group
Legal Tech AEO & AI Search Citations
Lexis Legal Group wanted to capture search traffic from AI-driven conversational searches. We re-engineered their content mapping to feed structured schema entities directly into ChatGPT, Claude, and Gemini search indices.
The Challenge
Traditional search rankings were losing ground as B2B legal buyers shifted queries to conversational engines like ChatGPT and Gemini, which didn't cite Lexis's flat article database.
Our Solution
We mapped and outputted their entire knowledge base into a structured entity schema graph using JSON-LD, making it easily parsed and quoted by AI answer model scrapers.
Key Achievements
- ✓Cited as the primary source in 40% of relevant B2B legal AI searches
- ✓Grew referral search traffic from AI engines by 240%
- ✓Secured dominant keyword visibility for highly competitive legal terms
Technologies Used
AEOChatGPT citationsSchema GraphJSON-LDSemantic SEO