webYear: 2025Client: Nexa Pay
FinTech SEO & PPC Acquisition
Nexa Pay needed to lower their customer acquisition costs (CAC) and scale their inbound leads. We built a comprehensive SEO content framework, structured their JSON-LD schema, and deployed high-performance Google PPC and Meta Ads campaign cycles.
The Challenge
The client's original customer acquisition costs were unsustainably high due to unoptimized broad-match keywords, lack of structured SEO landing pages, and slow mobile load times leading to ad bounces.
Our Solution
We re-engineered their conversion funnel with lightweight Next.js landing pages, performed negative keyword search term audits, and structured conversational content hubs that rank for high-intent search keywords.
Key Achievements
- ✓Achieved a 320% increase in qualified organic search conversions
- ✓Reduced Google Ads Cost-Per-Acquisition (CPA) by 45%
- ✓Generated over 15,000 high-value leads within 6 months
Technologies Used
Google AdsSEO ContentSchema.orgNext.jsAnalytics GA4A/B Testing